A Dream Team Delivering Top-Tier Services

 
Diana Brouillard, Leah Mofford and I sit together in Dream Spa Medical’s Brookline location on Beacon Street, surrounded by 2,000 square feet of space under construction. When the project is complete, the Brookline spa will be a 4,500 square foot facility serving a growing list of satisfied patients who can’t seem to get enough. Growth has been steady since Diana opened the first Dream Spa Medical facility, in Canton, in 2013. Even during the pandemic, just weeks after the current Brookline location officially opened its doors, the Dream Spa Medical team figured out how to thrive thanks to focused research and diligent execution.
 

“When we first shut down, we were always shut down for ‘two weeks,’ right?” said Diana, owner and Chief Executive Officer. “No one ever thought it would be three months. Leah actually found some great content online that offered advice to business owners on what to do during the pandemic to stay stable, financially.”
 

“You just have to take action,” said Leah, owner and Chief Operations Officer. “You can’t stay stagnant as a business at any point in time, so we just thought of ways to make it work. We did little at-home facial kits. Diana really dove into how we might restructure the business, financially. We had been running and running for a lot of years to grow the business and it was almost a nice time to take a second and re-organize ourselves. We got involved with vaccines and quickly figured out how to restructure so we could open. It’s cool to look back on now.”
 

That instinct to adjust when necessary and seize opportunities has defined Dream Spa Medical’s success. Of course, Leah becoming a partner took things to a new level, as well.
 

“She hired me for the front desk,” said Leah.
 

“A hundred years ago,” quipped Diana.
 

“I just wanted to get my foot in the door and then I just kept bugging her and bugging her,” said Leah.
 

“She wanted to do more,” said Diana. “She threw herself right in there. I’m more reserved. I like to evaluate things a little bit more. I don’t jump in as much, and she just dives in, which is why I think it works. We are yin and yang in that way. Leah started seeing clients and she just did a wonderful job. She was treating patients successfully, but also would have great business ideas. As we evolved and developed, eventually it just became clear that we needed to bring her in as a partner. She had great ideas, she had great execution, she had great vision and it was something the business needed.”
 

Dream Spa Medical has maintained its original space in Canton while growing in Brookline and expanding to a third location in Patriot Place in the summer of 2023. In addition to solid leadership, Dream Spa Medical offers top-tier services and provides a level of trust their patients value.
 

“It’s important to us to build a life-long patient,” said Leah. “You don’t want to push somebody into something they are not comfortable with.”
 

“We work with people. We meet them where they’re at,” said Diana. “Some people will come in and only want a facial, or laser hair removal. At some point when we earn their trust, they typically do want more. We’re in New England. We’re not in Hollywood or Miami, so we’re delivering natural results regardless of what treatment we offer.”
 

“Being innovative, to me, is being able to turn the clock back on someone or give them that confidence they’re looking for and just maintaining them,” said Leah. “They look exactly how they look, but they look like they’ve slept a few extra hours. Or maybe they don’t look like they’ve worked 100 hours this week or they’ve been chasing children around all day. That’s what we want.”
 

What they also want is to create a blueprint for success that can be replicated many times over in even more locations, but that journey isn’t for the faint of heart.
 

“There are so many aspects to duplicating a practice, and what I’ve learned in the last 10 months is that you think you’ve got it, and then you don’t,” said Diana. “So, we stay focused and we learn and that will help us as we continue to grow.”